User Research

User-centered design isn’t just a buzzword. Great UX starts with a deep understanding of who your users are.

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Some of our partners:

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We have seen what our internal resources can do for web and mobile. While acceptable, it is not the legendary experience DePalma provides.

Randy Robinson

VP of IT

Why Depalma?


We're not a marketing agency. We're a team of engineers with a passion for UX.


Our research methods yield unbiased, honest data and feedback from users.


Our rates on user research are more affordable relative to a larger specialty research firm.

Our Capabilities

  • Usability Testing
  • Heuristic Analysis
  • Persona Creation
  • Competitive Analysis
  • UX Architecture
  • Field Research
  • Surveys
  • Card Sorting
  • User Stories
  • User Journeys
  • Workflow Mapping
  • Focus Groups

The DePalma Process

While we do work with clients on user research exclusively, it is just one part of our holistic approach to application design & development.


Define a strategic approach to your application, define KPIs, markets, needs and a roadmap to success

User Research

Learn all that we can about your users (needs, frustrations, etc.) and possible solutions


A low fidelity basic layout of interfaces and user flow. We try to iterate as much as possible at this phase


A clickable mock-up that can be used to test interactions and usability


Our front end engineers can code a pixel-perfect layout of what's been designed


Connect your new UI to your back end, and dazzle your users with an amazing new experience

DePalma is not an “all things to all people” marketing agency, or a print design shop that recently went digital.

We are a team of designers and engineers who specialize in one thing: building incredible experiences. Our founder, Floyd DePalma, created this company because he spent 25 years as a software engineer constantly frustrated by bad UX. He learned that while backend development is mission-critical, creating a great experience for the end user is just as important. Building wonderful UX requires experience, a battle-tested process, and the right talent. At DePalma Studios, we have all three.