May 16, 2019
User-focused design solves the problems of site visitors before they even knew they had a problem.
May 3, 2019
“How do we know that what we designed was right?” I still clearly remember when one of our designers put this to the rest of the group during a roundtable discussion.
April 18, 2019
The world is a chaotic place, which is why (most) human crave stability and resist change.
April 12, 2019
No UX designer is a one-man army. Like almost every other working professional, they function better in a team.
April 3, 2019
UX design is a many-splendored thing. From user flows to empathy maps to information architecture, there are many considerations. Chief among them is content, which is the centerpiece of the user experience.
March 20, 2019
There is nothing more important than the landing page of your website, particularly when it’s selling your core product or service.
March 15, 2019
Product strategies fail all the time. In fact, between 30 to 45% of new products fail to deliver a financial return. The burning question is why.
March 13, 2019
All companies are technology companies now. So one day, everyone will need to choose whether to build vs buy software.
February 26, 2019
There's a strategy to reduce customer that posits the more entangled a person is with a product, the harder it is for them to leave. But that misses the fundamental need for products to deliver value.
February 25, 2019
What impression do you make when consumers first meet your brand? Focusing on the initial impression and then the second and third impressions allows you to create a site designed for users and increase conversion rates.
February 22, 2019
Most people know dashboards are important. What they don’t know is how easy it is to mess up the UX design.
February 15, 2019
The biggest folly in business is creating a solution before you understand the problem.
February 6, 2019
A lot has been said about the importance of UX research, but less has been done to measure how designers approach it. So we decided to asked them.
February 1, 2019
For every decision made, there are an equal number of lingering questions. Is this the right move? Did we do the enough research? Are we totally messing this up?
January 25, 2019
In 1973, then-IBM president Thomas Watson Jr. posited “Good design is good for business. We are convinced good design can materially help a good product reach its full potential.”
January 15, 2019
There’s a popular story about one of the first audiences to see a motion picture — a group of French viewers who watched a 50-second clip at a small theater in Paris in 1896.
January 8, 2019
For many, the work of experience designers seems like an arcane ritual.
December 31, 2018
Competing for startup funding truly is you versus the world. Your competition numbers in the thousands, and only a select few will receive the funding they need to turn their idea into reality.
December 17, 2018
Push notifications remind people that they've installed your app — which can be a good thing if you’re providing them with real value.
December 13, 2018
Like most creative endeavours, the UX design process is often misunderstood. Most people perceive design as pure intuition, when it’s really the result of a calculated series of steps.
December 4, 2018
Redesigns are often sold as all-or-nothing endeavours. Either you have the budget for the entire UX process or you don’t. But that doesn’t have to be the whole story.
November 20, 2018
Finding common ground between UX design and Agile development has its challenges. But with the right processes and culture in place, you can combine the two to great effect.
November 16, 2018
It’s human nature to wonder what’s on the horizon, to anticipate what’s just around the corner. So we're predicting the 8 most important UX design trends for 2019.
November 13, 2018
At its core, the customer experience is measured against your audience’s expectations.
November 9, 2018
The prospect of hiring a UX designer can be exciting. But before you hire someone, there are a lot of factors to consider:
November 5, 2018
Perhaps more than any other method, UX prototyping encapsulates the evidence-based approach of human-centered design.
October 24, 2018
Every screen design starts somewhere. In most instances, that point of origin is a wireframe.
October 18, 2018
Nashville is growing at an unprecedented rate.
September 25, 2018
Every story about enterprise UX focuses on the challenges of designing in large organizations. But what about the solutions?
September 18, 2018
Hiring a UX consultant can bring a lot of benefits, but the most important often goes overlooked: an unbiased perspective.
September 14, 2018
For agencies in the digital era, pricing software development projects is one of the most complex parts of the job.
August 30, 2018
At first glance, it seems product managers perform 3 basic functions. But look closer, and it's obvious how complex these responsibilities are.
August 17, 2018
So, you’ve made the decision to work with a UX design firm (or at least consider one) for your project. We're here to help you vet your options.
August 8, 2018
It’s difficult to overstate the importance of UX design.
August 5, 2018
When we explain our UX design process to prospective clients, one question comes up more often than others: “Can we spend less time on user research?”
July 31, 2018
Any discussion about Sprint Zero’s purpose in software development will likely be littered with questions.
Should it be called a sprint at all? Is it even necessary?
July 26, 2018
The bylaws of the business world state that to scale, you must be consistent. Design is no different, and design systems are the best tool to establish and maintain consistency.
July 24, 2018
These days, it’s a truism to say UX design is important. A growing body of evidence validates that the ROI of UX is demonstrable, and that industry-leading organizations prioritize the user experience.
June 27, 2018
As a UX Designer, I’m sure it can sometimes be tough to keep up with all of the new tools coming out in your space. Don’t worry, you’re not alone. The marketing space, for example, is totally out of control right now. At this year’s Martech conference in Las Vegas, they released this infographic plotting out all of the different marketing software logos currently in existence. You’ve probably seen this floating around before. Spoiler, there are over 5,000 in this latest edition. That’s up from 150 in 2011.
June 27, 2018
It’s probably not surprising that we spend a good amount of time looking around the web for data surrounding the benefits of investing in user experience, and the problems it can lead to when you ignore it.
The value of investing in a good customer experience is obvious to most people. The problem is many business leaders want that value translated into an exact dollar figure. That part can be a little bit tricky, especially because every use case is so different.
This leaves us with the situation we have currently, where way too many businesses are not dedicating proper resources to UX because they are afraid of losing money.