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How to Create a Simple Style Guide (and Stick to It)

April 18, 2019

The world is a chaotic place, which is why (most) human crave stability and resist change.

How (And Why) to Assemble a UX Team

April 12, 2019

No UX designer is a one-man army. Like almost every other working professional, they function better in a team.

Why Microcopy is the Unsung Hero of UX Design

April 3, 2019

UX design is a many-splendored thing. From user flows to empathy maps to information architecture, there are many considerations. Chief among them is content, which is the centerpiece of the user experience.

Why Your Landing Page Doesn't Have the User in Mind (and How to Fix It)

March 20, 2019

There is nothing more important than the landing page of your website, particularly when it’s selling your core product or service.

3 Ways a UX Workshop Informs Product Strategy

March 15, 2019

Product strategies fail all the time. In fact, between 30 to 45% of new products fail to deliver a financial return. The burning question is why.

When to Build vs Buy Software: a Tale of Two Projects

March 13, 2019

All companies are technology companies now. So one day, everyone will need to choose whether to build vs buy software.

How to Reduce Customer Churn With Better UX Design

February 26, 2019

There's a strategy to reduce customer that posits the more entangled a person is with a product, the harder it is for them to leave. But that misses the fundamental need for products to deliver value. 

8 Areas UX Designers Need to Pay More Attention To

February 25, 2019

What impression do you make when consumers first meet your brand? Focusing on the initial impression and then the second and third impressions allows you to create a site designed for users and increase conversion rates.

A Short Guide to Designing Useful Dashboards

February 22, 2019

Most people know dashboards are important. What they don’t know is how easy it is to mess up the UX design.

How to Uncover Vital Design Flaws with a UX Audit

February 15, 2019

The biggest folly in business is creating a solution before you understand the problem.

What's the State of UX Research? Here's What Designers Say.

February 6, 2019

A lot has been said about the importance of UX research, but less has been done to measure how designers approach it. So we decided to asked them. 

When to Hire a UX Consultant

February 1, 2019

For every decision made, there are an equal number of lingering questions. Is this the right move? Did we do the enough research? Are we totally messing this up?

The 4 Elements of Every Worthwhile UX Strategy

January 25, 2019

In 1973, then-IBM president Thomas Watson Jr. posited “Good design is good for business. We are convinced good design can materially help a good product reach its full potential.”

Making UI Animations More Than a UX Parlor Trick

January 15, 2019

There’s a popular story about one of the first audiences to see a motion picture — a group of French viewers who watched a 50-second clip at a small theater in Paris in 1896.

7 UX Principles That Inform Good Design

January 8, 2019

For many, the work of experience designers seems like an arcane ritual.

3 Ways a Prototype Improves Your Odds of Startup Funding

December 31, 2018

Competing for startup funding truly is you versus the world. Your competition numbers in the thousands, and only a select few will receive the funding they need to turn their idea into reality.

How to Create Push Notifications People Actually Enjoy

December 17, 2018

Push notifications remind people that they've installed your app — which can be a good thing if you’re providing them with real value.

What a Time-Tested UX Design Process Looks Like

December 13, 2018

Like most creative endeavours, the UX design process is often misunderstood. Most people perceive design as pure intuition, when it’s really the result of a calculated series of steps.

UX vs UI: Does Your Application Need a Redesign or a Facelift?

December 4, 2018

Redesigns are often sold as all-or-nothing endeavours. Either you have the budget for the entire UX process or you don’t. But that doesn’t have to be the whole story.

The 3 Tenets of Practicing Agile UX

November 20, 2018


Finding common ground between UX design and Agile development has its challenges. But with the right processes and culture in place, you can combine the two to great effect. 

8 UX Design Trends for 2019

November 16, 2018

It’s human nature to wonder what’s on the horizon, to anticipate what’s just around the corner. So we're predicting the 8 most important UX design trends for 2019. 

How Liquid Expectations Set the Bar for Every User Experience

November 13, 2018

At its core, the customer experience is measured against your audience’s expectations.

What to Budget for a UX Designer Salary

November 9, 2018

The prospect of hiring a UX designer can be exciting. But before you hire someone, there are a lot of factors to consider:

Why UX Prototyping Consistently Leads to Better Designs

November 5, 2018

Perhaps more than any other method, UX prototyping encapsulates the evidence-based approach of human-centered design.

5 Wireframe Examples from Our Favorite Projects

October 24, 2018

Every screen design starts somewhere. In most instances, that point of origin is a wireframe.

Introducing: Innovate Nashville by DePalma Studios

October 18, 2018

Nashville is growing at an unprecedented rate.

A List of UX Misconceptions Too Many People Still Believe

October 16, 2018

The business world is rife with misbeliefs about user experience design

First-Class Enterprise UX is Possible. Here's How One CIO Made it Work.

September 25, 2018

Every story about enterprise UX focuses on the challenges of designing in large organizations. But what about the solutions?

How a UX Consultant Can Save Projects from Confirmation Bias

September 18, 2018

Hiring a UX consultant can bring a lot of benefits, but the most important often goes overlooked: an unbiased perspective.

How Much Does Software Development Cost with an Agency?

September 14, 2018

For agencies in the digital era, pricing software development projects is one of the most complex parts of the job.

16 Product Management Tools for Keeping Organized and Staying Sane

August 30, 2018

At first glance, it seems product managers perform 3 basic functions. But look closer, and it's obvious how complex these responsibilities are.

How to Choose the Right UX UI Design Firm

August 17, 2018


So, you’ve made the decision to work with a UX design firm (or at least consider one) for your project. We're here to help you vet your options.

Want to Improve Your UX Design? Here's Everything You Need to Know

August 8, 2018

It’s difficult to overstate the importance of UX design.

Why UX Research Is the Cornerstone of Good Design

August 5, 2018

When we explain our UX design process to prospective clients, one question comes up more often than others: “Can we spend less time on user research?”

How We Use Sprint Zero to Accurately Plan Client Projects

July 31, 2018

Any discussion about Sprint Zero’s purpose in software development will likely be littered with questions.  

Should it be called a sprint at all?  Is it even necessary?

What Is a Design System, and How Do I Build One?

July 26, 2018

The bylaws of the business world state that to scale, you must be consistent. Design is no different, and design systems are the best tool to establish and maintain consistency.

Should You Work with a UX Agency or Hire In-House? Here's How to Decide.

July 24, 2018

These days, it’s a truism to say UX design is important. A growing body of evidence validates that the ROI of UX is demonstrable, and that industry-leading organizations prioritize the user experience.

DePalma Named UX Design Leader in New Industry Report

July 14, 2018

Earlier this week, Clutch released their annual report on the leading creative, design, and development companies in Nashville.

17 UX Software Tools that Will Make You Better at Your Job

June 27, 2018

As a UX Designer, I’m sure it can sometimes be tough to keep up with all of the new tools coming out in your space. Don’t worry, you’re not alone. The marketing space, for example, is totally out of control right now. At this year’s Martech conference in Las Vegas, they released this infographic plotting out all of the different marketing software logos currently in existence. You’ve probably seen this floating around before. Spoiler, there are over 5,000 in this latest edition. That’s up from 150 in 2011.

The ROI of UX: A Living Document

June 27, 2018

It’s probably not surprising that we spend a good amount of time looking around the web for data surrounding the benefits of investing in user experience, and the problems it can lead to when you ignore it.

The value of investing in a good customer experience is obvious to most people. The problem is many business leaders want that value translated into an exact dollar figure. That part can be a little bit tricky, especially because every use case is so different.

This leaves us with the situation we have currently, where way too many businesses are not dedicating proper resources to UX because they are afraid of losing money.