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How to Reduce Customer Churn With Better UX Design

February 26, 2019

There's a strategy to reduce customer that posits the more entangled a person is with a product, the harder it is for them to leave. But that misses the fundamental need for products to deliver value. 

Making UI Animations More Than a UX Parlor Trick

January 15, 2019

There’s a popular story about one of the first audiences to see a motion picture — a group of French viewers who watched a 50-second clip at a small theater in Paris in 1896.