May 3, 2019
“How do we know that what we designed was right?” I still clearly remember when one of our designers put this to the rest of the group during a roundtable discussion.
April 12, 2019
No UX designer is a one-man army. Like almost every other working professional, they function better in a team.
April 3, 2019
UX design is a many-splendored thing. From user flows to empathy maps to information architecture, there are many considerations. Chief among them is content, which is the centerpiece of the user experience.
March 15, 2019
Product strategies fail all the time. In fact, between 30 to 45% of new products fail to deliver a financial return. The burning question is why.
March 13, 2019
All companies are technology companies now. So one day, everyone will need to choose whether to build vs buy software.
February 22, 2019
Most people know dashboards are important. What they don’t know is how easy it is to mess up the UX design.
February 15, 2019
The biggest folly in business is creating a solution before you understand the problem.
February 6, 2019
A lot has been said about the importance of UX research, but less has been done to measure how designers approach it. So we decided to asked them.
February 1, 2019
For every decision made, there are an equal number of lingering questions. Is this the right move? Did we do the enough research? Are we totally messing this up?
January 25, 2019
In 1973, then-IBM president Thomas Watson Jr. posited “Good design is good for business. We are convinced good design can materially help a good product reach its full potential.”