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Which UX Metrics Matter Most?

May 3, 2019

“How do we know that what we designed was right?” I still clearly remember when one of our designers put this to the rest of the group during a roundtable discussion.

How (And Why) to Assemble a UX Team

April 12, 2019

No UX designer is a one-man army. Like almost every other working professional, they function better in a team.

Why Microcopy is the Unsung Hero of UX Design

April 3, 2019

UX design is a many-splendored thing. From user flows to empathy maps to information architecture, there are many considerations. Chief among them is content, which is the centerpiece of the user experience.

3 Ways a UX Workshop Informs Product Strategy

March 15, 2019

Product strategies fail all the time. In fact, between 30 to 45% of new products fail to deliver a financial return. The burning question is why.

When to Build vs Buy Software: a Tale of Two Projects

March 13, 2019

All companies are technology companies now. So one day, everyone will need to choose whether to build vs buy software.

A Short Guide to Designing Useful Dashboards

February 22, 2019

Most people know dashboards are important. What they don’t know is how easy it is to mess up the UX design.

How to Uncover Vital Design Flaws with a UX Audit

February 15, 2019

The biggest folly in business is creating a solution before you understand the problem.

What's the State of UX Research? Here's What Designers Say.

February 6, 2019

A lot has been said about the importance of UX research, but less has been done to measure how designers approach it. So we decided to asked them. 

When to Hire a UX Consultant

February 1, 2019

For every decision made, there are an equal number of lingering questions. Is this the right move? Did we do the enough research? Are we totally messing this up?

The 4 Elements of Every Worthwhile UX Strategy

January 25, 2019

In 1973, then-IBM president Thomas Watson Jr. posited “Good design is good for business. We are convinced good design can materially help a good product reach its full potential.”