The stakeholders workshop clarifies objectives, builds consensus and creates a shared product vision with the entire team. Once complete, the users’ needs, business goals, and technical limitations are defined.
Personas are defined that represent the people who will use the product or service to empathize with them and gain a deeper understanding of their needs. Service design is used to flesh out the steps for each job the user needs to perform. The steps are transformed into optimized user journeys to create the best possible experience.
Functional Decomposition is performed on each optimized user journey creating a backlog of requirements. Estimation of each requirement is performed by specifying the: reach, impact, and confidence to calculate the feature’s effort. This information allows the product owner to prioritize the backlog and build out an informed product roadmap.
