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Design Impact Workshop

The Right Application For the Right People. The First Time.

The Design Impact Workshop (DIW) is collaborative from the start and moves very fast. We can deliver incredible results this way because we've distilled the proven process down to essential activities that will create the best, most efficient, and most cost-effective path to your finished product.

The DIW takes you through three specific activities that will define your application's primary problem, align our team around it, identify the people who will use it and their journeys, and create and prioritize your features backlog. 
You'll walk away with a roadmap to design and build the product your customers will love to use.  Guaranteed!

Stakeholders Product Vision

Clarify your objectives, build consensus, and create a shared product vision with the entire team. Once complete, the problem vision is clear and the team is aligned.


Personas & User Journeys

Define the personas and journeys of the people who will use your product to understand how they do their job today.  This user-driven approach is how we uncover hidden insights such as pain points in each step of their workflow.

Product Backlog & Design Estimates

The user flows are broken down into a product backlog, and the features are prioritized. The cost and timelines of your project are established.

Process Flow Diagram


Group 8@1x



After a decade of experience designing and building custom software applications, we have found that this simple process is all that's needed in most cases to set your project up for success.

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“The Design Impact Workshop clarified our larger goals and the details. This is how we will start all of our projects from now on.”

Kim Gordon
CEO of Sertainty


“I liked how the process was user-focused, lean, and fast-paced.  The workshop definitely set the rest of the project up for success."

Chris Johnson
CEO of Agrellus


“I was impressed how we were able to go from idea to a fully fleshed-out product roadmap in just a few weeks."

Robert Carothers
CEO of Tipify