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Design Impact Workshop

Our Proven Process

The Design Impact Workshop (DIW) is collaborative from the start and moves very fast. We can deliver incredible results this way because we've distilled the proven process down to essential activities that will create the best, most efficient, and most cost-effective path to your finished product.

The DIW takes you through three specific activities that will define your application's primary problem, align our team around it, identify the people who will use it and their journeys, and create and prioritize your features backlog. 
You'll walk away with a roadmap to design and build the product your customers will love to use.  Guaranteed!

Stakeholders Product Vision

We kick off the Design Impact Workshop by bringing your team together for our Stakeholder Product Vision workshop. This is where we clarify objectives, build consensus, and create a shared product vision. With open communication and collaboration, we refine the problem statement and align everyone, setting the foundation for a successful, agile project.


Personas & User Journeys

We'll define the customer journey for your product's users, identifying their workflows, needs, and pain points. This user-driven approach uncovers valuable insights that inform the product's design and functionality, ensuring the final solution addresses real-world challenges and enhances the user experience.

Product Backlog & Design Estimates

We'll break down user flows into a prioritized product backlog, allowing us to plan and estimate subsequent design and development timelines cost-effectively. By understanding the scope and requirements, we can efficiently manage the project within the agile framework, ensuring the successful delivery of a high-quality product that meets your expectations.

Process Flow Diagram


Group 8@1x



If you’re building a new product from scratch where the user experience needs to be defined or if you have an existing product and you want to improve how it works then the Design Impact Workshop is for you.


Logo mark@2x

“The Design Impact Workshop clarified our larger goals and the details. This is how we will start all of our projects from now on.”

Kim Gordon
CEO of Sertainty


“I liked how the process was user-focused, lean, and fast-paced.  The workshop definitely set the rest of the project up for success."

Chris Johnson
CEO of Agrellus


“I was impressed how we were able to go from idea to a fully fleshed-out product roadmap in just a few weeks."

Robert Carothers
CEO of Tipify