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7 Ways to Create a User-Focused Call to Action

May 16, 2019

User-focused design solves the problems of site visitors before they even knew they had a problem.

Which UX Metrics Matter Most?

May 3, 2019

“How do we know that what we designed was right?” I still clearly remember when one of our designers put this to the rest of the group during a roundtable discussion.

How to Create a Simple Style Guide (and Stick to It)

April 18, 2019

The world is a chaotic place, which is why (most) human crave stability and resist change.

How (And Why) to Assemble a UX Team

April 12, 2019

No UX designer is a one-man army. Like almost every other working professional, they function better in a team.

Why Microcopy is the Unsung Hero of UX Design

April 3, 2019

UX design is a many-splendored thing. From user flows to empathy maps to information architecture, there are many considerations. Chief among them is content, which is the centerpiece of the user experience.

Why Your Landing Page Doesn't Have the User in Mind (and How to Fix It)

March 20, 2019

There is nothing more important than the landing page of your website, particularly when it’s selling your core product or service.

3 Ways a UX Workshop Informs Product Strategy

March 15, 2019

Product strategies fail all the time. In fact, between 30 to 45% of new products fail to deliver a financial return. The burning question is why.

When to Build vs Buy Software: a Tale of Two Projects

March 13, 2019

All companies are technology companies now. So one day, everyone will need to choose whether to build vs buy software.

How to Reduce Customer Churn With Better UX Design

February 26, 2019

There's a strategy to reduce customer that posits the more entangled a person is with a product, the harder it is for them to leave. But that misses the fundamental need for products to deliver value. 

8 Areas UX Designers Need to Pay More Attention To

February 25, 2019

What impression do you make when consumers first meet your brand? Focusing on the initial impression and then the second and third impressions allows you to create a site designed for users and increase conversion rates.