May 16, 2019
User-focused design solves the problems of site visitors before they even knew they had a problem.
May 3, 2019
“How do we know that what we designed was right?” I still clearly remember when one of our designers put this to the rest of the group during a roundtable discussion.
April 18, 2019
The world is a chaotic place, which is why (most) human crave stability and resist change.
April 12, 2019
No UX designer is a one-man army. Like almost every other working professional, they function better in a team.
April 3, 2019
UX design is a many-splendored thing. From user flows to empathy maps to information architecture, there are many considerations. Chief among them is content, which is the centerpiece of the user experience.
March 20, 2019
There is nothing more important than the landing page of your website, particularly when it’s selling your core product or service.
March 15, 2019
Product strategies fail all the time. In fact, between 30 to 45% of new products fail to deliver a financial return. The burning question is why.
March 13, 2019
All companies are technology companies now. So one day, everyone will need to choose whether to build vs buy software.
February 26, 2019
There's a strategy to reduce customer that posits the more entangled a person is with a product, the harder it is for them to leave. But that misses the fundamental need for products to deliver value.
February 25, 2019
What impression do you make when consumers first meet your brand? Focusing on the initial impression and then the second and third impressions allows you to create a site designed for users and increase conversion rates.