DePalma Studios partnered with Agrellus, an online agricultural marketplace, to upgrade their existing workflows with a new look and feel. This optimized web application would provide retailers and growers with a seamless user experience while improving business operations and making everyone’s lives easier.
Responsive Product Design
Web: Angular 11
Backend: .NET 4.8 + SQL database
Mobile: React Native
Azure DevOps: Task Management
Cloud Service: Azure
Payments with Stripe
Integrations with CDMS API (https://www.cdms.net/)
Agrellus is an agriculture e-commerce company selling a wide selection of products to farming partners through certified and trusted retailers across the United States. These Agrellus dealers and growers are scattered throughout the country’s agricultural zones, where they buy and sell farming products like fertilizer, seeds, chemicals, irrigation parts, and fuel additives. Before coming to DePalma Studios, Agrellus’ web and mobile applications created user friction and frustration. To provide partners with a seamless shopping experience, they needed to upgrade.
When Agrellus partnered with Deplama Studios, they needed a product that addressed 3 primary functions:
DePalma Studios kicked off the project with a technical audit to achieve these objectives. These results guided the team towards observations and recommendations to improve Agrellus’ application.
As mentioned, the project started with a technical audit to document the current architecture, assess the code quality, and identify technical debt that needed to be addressed.
After the technical audit, DePalma used its Design Impact Workshop process to accurately estimate the cost and timeline needed to redesign the current user experience and estimate the time it will take to build. The process started with a stakeholders workshop where the team clarified project objectives, defined the product at a high level, and identified the application users.
From there, DePalma quickly created some simple user personas so the designers understood who they were designing the product for and could empathize with them while documenting the current system. Each workflow was fleshed out, documented step-by-step, and approved by the clients.
Once the workflows were documented, DePalma broke down the user flows into a list of features. Each feature was estimated for how long it would take to complete the design and given a priority score. Finally, the prioritized list of backlog items and user flows was used by the engineering team to create a ballpark estimate of the development time for the first iteration.