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Why Your Landing Page Doesn't Have the User in Mind (and How to Fix It)

March 20, 2019

There is nothing more important than the landing page of your website, particularly when it’s selling your core product or service.

8 Areas UX Designers Need to Pay More Attention To

February 25, 2019

What impression do you make when consumers first meet your brand? Focusing on the initial impression and then the second and third impressions allows you to create a site designed for users and increase conversion rates.

A Short Guide to Designing Useful Dashboards

February 22, 2019

Most people know dashboards are important. What they don’t know is how easy it is to mess up the UX design.

The 4 Elements of Every Worthwhile UX Strategy

January 25, 2019

In 1973, then-IBM president Thomas Watson Jr. posited “Good design is good for business. We are convinced good design can materially help a good product reach its full potential.”

Making UI Animations More Than a UX Parlor Trick

January 15, 2019

There’s a popular story about one of the first audiences to see a motion picture — a group of French viewers who watched a 50-second clip at a small theater in Paris in 1896.

7 UX Principles That Inform Good Design

January 8, 2019

For many, the work of experience designers seems like an arcane ritual.

What a Time-Tested UX Design Process Looks Like

December 13, 2018

Like most creative endeavours, the UX design process is often misunderstood. Most people perceive design as pure intuition, when it’s really the result of a calculated series of steps.

UX vs UI: Does Your Application Need a Redesign or a Facelift?

December 4, 2018

Redesigns are often sold as all-or-nothing endeavours. Either you have the budget for the entire UX process or you don’t. But that doesn’t have to be the whole story.

8 UX Design Trends for 2019

November 16, 2018

It’s human nature to wonder what’s on the horizon, to anticipate what’s just around the corner. So we're predicting the 8 most important UX design trends for 2019. 

What to Budget for a UX Designer Salary

November 9, 2018

The prospect of hiring a UX designer can be exciting. But before you hire someone, there are a lot of factors to consider: