December 24, 2019
There’s a tendency for organizations to silo teams into their designated roles. The UX designers handle the user research, wireframing, prototyping, and usability testing of a website’s design. The content creators create the blog posts, videos, and audio content that will be displayed through the website’s design.
May 16, 2019
User-focused design solves the problems of site visitors before they even knew they had a problem.
May 3, 2019
“How do we know that what we designed was right?” I still clearly remember when one of our designers put this to the rest of the group during a roundtable discussion.
April 18, 2019
The world is a chaotic place, which is why (most) human crave stability and resist change.
April 12, 2019
No UX designer is a one-man army. Like almost every other working professional, they function better in a team.
April 3, 2019
UX design is a many-splendored thing. From user flows to empathy maps to information architecture, there are many considerations. Chief among them is content, which is the centerpiece of the user experience.
March 15, 2019
Product strategies fail all the time. In fact, between 30 to 45% of new products fail to deliver a financial return. The burning question is why.
February 26, 2019
There's a strategy to reduce customer that posits the more entangled a person is with a product, the harder it is for them to leave. But that misses the fundamental need for products to deliver value.
February 1, 2019
For every decision made, there are an equal number of lingering questions. Is this the right move? Did we do the enough research? Are we totally messing this up?
December 31, 2018
Competing for startup funding truly is you versus the world. Your competition numbers in the thousands, and only a select few will receive the funding they need to turn their idea into reality.