When to Build vs Buy Software: a Tale of Two Projects
All companies are technology companies now. So one day, everyone will need to choose whether to...
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How to Reduce Customer Churn With Better UX Design
There's a strategy to reduce customer that posits the more entangled a person is with a product,...
8 Areas UX Designers Need to Pay More Attention To
What impression do you make when consumers first meet your brand? Focusing on the initial...
A Short Guide to Designing Useful Dashboards
Most people know dashboards are important. What they don’t know is how easy it is to mess up the UX...
How to Uncover Vital Design Flaws with a UX Audit
The biggest folly in business is creating a solution before you understand the problem.
What's the State of UX Research? Here's What Designers Say.
A lot has been said about the importance of UX research, but less has been done to measure how...
When to Hire a UX Consultant
For every decision made, there are an equal number of lingering questions. Is this the right move?...
The 4 Elements of Every Worthwhile UX Strategy
In 1973, then-IBM president Thomas Watson Jr. posited “Good design is good for business. We are...
Making UI Animations More Than a UX Parlor Trick
There’s a popular story about one of the first audiences to see a motion picture — a group of...
7 UX Principles That Inform Good Design
For many, the work of experience designers seems like an arcane ritual.
